- Act with integrity, competence, diligence, respect & in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession & other participants in the global capital market.
- Place the integrity of the investment profession & the interests of clients above their own personal interests
- Use reasonable care & exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions & engaging in other professional activities
- Practice & encourage others to practice in a professional & ethical manner that will reflect credit on themselves & the profession.
- Promote the integrity of, & uphold the rules governing, capital market
- Maintain & improve their professional competence & strive to maintain & improve the competence of their investment professional
PEJMAR
P - Priority: Place the integrity of the investment profession & the interests of clients above their own personal interests
E - Encouragement: Practice & encourage others to practice in a professional & ethical manner that will reflect credit on themselves & the profession.
J - Judgment: Use reasonable care & exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions & engaging in other professional activities
M - Maintain: Maintain & improve their professional competence & strive to maintain & improve the competence of their investment professional
A - Action: Act with integrity, competence, diligence, respect & in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession & other participants in the global capital market.
R - Rules: Promote the integrity of, & uphold the rules governing, capital market
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